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SI - Site Forums : Silicon Investor - New feature discussion

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Dale Baker
marcos
To: Dale Baker who wrote (2476)10/29/2013 3:50:12 AM
From: Snowshoe2 Recommendations   of 7360
 
I'm curious about the new subheadings (Stocktalk/Politics/Pastimes). Could this be prep work for ditching the non-financial discussion threads by spinning them off into separate domains or sub-domains? That seems like a logical move if SI Craig wants to rehabilitate SI as a serious investment site, based on it's venerable brand...

Old Brands Get a Second Shot
Entrepreneurs Snap Up Rights to Revive Popular Names From Days Gone By

online.wsj.com

Updated April 18, 2012 8:24 p.m. ET

Using an old brand or product gives entrepreneurs at least one important advantage over start-ups: The amount they have to spend on marketing is often less than the cost of creating a new brand or concept, says George T. Haley, who teaches marketing at the University of New Haven's College of Business.


Reviving brands that aren't quite forgotten
A growing group of entrepreneurs are bringing back product names – Clearly Canadian, Polaroid, Nuprin – that have fallen by the wayside, but that shoppers just might remember.

articles.latimes.com

January 05, 2013

"It's very difficult to get a new brand established in today's marketplace," said Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of Management. "So if you start with some brand awareness, it can be an advantage."

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