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To: Justinfo who wrote (99)

10/30/2013 8:52:43 AM

From: Justinfo

of 111

GM growth decline along with Sales for JCP and its peers:

JCP
	Q2-2013	Q1-2013	Q3-2012	Q2-2012	Q1-2012	Q3-2011	Q2-2011	Q1-2011	Q3-2010	Q2-2010	Q1-2010	Q3-2009	Q2-2009	Q1-2009	Q3-2008	Q2-2008	Q1-2008	Q3-2007	Q2-2007	Q1-2007	Q3-2006	Q2-2006	Q1-2006	Q3-2005	Q2-2005	Q1-2005
Sales growth (YOY	-11.88%	-16.40%	-26.57%	-22.63%	-20.06%	-4.85%	-0.81%	0.36%	0.24%	-0.13%	1.16%	-3.22%	-7.92%	-5.89%	-8.69%	-2.48%	-5.13%	-1.09%	3.61%	3.08%	6.74%	6.46%	0.67%	0.40%	3.21%	3.94%
Gross Margin growth(YOY)	-11.05%	-18.10%	-12.93%	-13.31%	-6.98%	-4.29%	-2.75%	-2.49%	-3.83%	2.23%	2.37%	5.31%	2.78%	1.36%	-3.01%	-1.62%	-3.75%	-6.83%	-0.76%	-0.90%	1.93%	0.88%	1.63%	2.50%	1.79%	3.00%
GM (Qtr)	29.55%	30.82%	32.52%	33.22%	37.63%	37.36%	38.33%	40.45%	39.03%	39.41%	41.49%	40.58%	38.55%	40.53%	38.54%	37.51%	39.98%	39.73%	38.12%	41.54%	42.65%	38.41%	41.92%	41.84%	38.08%	41.25%


KSS
	Q2-2013	Q1-2013	Q3-2012	Q2-2012	Q1-2012	Q3-2011	Q2-2011	Q1-2011	Q3-2010	Q2-2010	Q1-2010	Q3-2009	Q2-2009	Q1-2009	Q3-2008	Q2-2008	Q1-2008	Q3-2007	Q2-2007	Q1-2007	Q3-2006	Q2-2006	Q1-2006	Q3-2005	Q2-2005	Q1-2005
Sales growth (YOY	2.00%	-1.04%	2.61%	-1.01%	1.95%	3.75%	3.61%	3.15%	4.12%	7.72%	10.91%	6.50%	2.16%	0.38%	-0.56%	3.80%	1.46%	5.17%	9.05%	12.16%	16.60%	13.97%	16.11%	13.68%	15.62%	15.24%
Gross Margin growth(YOY)	0.07%	1.31%	-1.15%	-4.01%	-5.74%	0.31%	1.02%	0.04%	1.22%	0.83%	1.30%	1.56%	0.88%	2.08%	0.90%	1.76%	-0.04%	-0.06%	3.43%	2.21%	2.16%	1.66%	0.58%	1.09%	1.56%	0.68%
GM (Qtr)	39.08%	36.39%	38.13%	39.05%	35.92%	38.57%	40.68%	38.11%	38.45%	40.27%	38.09%	37.99%	39.94%	37.60%	37.41%	39.59%	36.84%	37.07%	38.91%	36.85%	37.09%	37.61%	36.05%	36.31%	37.00%	35.85%


SHLD
	Q2-2013	Q1-2013	Q3-2012	Q2-2012	Q1-2012	Q3-2011	Q2-2011	Q1-2011	Q3-2010	Q2-2010	Q1-2010	Q3-2009	Q2-2009	Q1-2009	Q3-2008	Q2-2008	Q1-2008	Q3-2007	Q2-2007	Q1-2007	Q3-2006	Q2-2006	Q1-2006	Q3-2005	Q2-2005	Q1-2005
Sales growth (YOY	-6.30%	-8.82%	-7.40%	-8.38%	-4.48%	-1.17%	-1.20%	-3.39%	-5.02%	-0.88%	-0.09%	-4.41%	-10.30%	-9.15%	-7.69%	-3.90%	-5.42%	-3.29%	-4.27%	-2.47%	-1.46%	-2.51%	57.52%	177.82%	175.69%	65.24%
Gross Margin growth(YOY)	-7.83%	-7.88%	-0.57%	3.66%	3.32%	-3.17%	-4.45%	-4.86%	-2.84%	1.90%	-1.41%	1.57%	-0.20%	4.61%	-2.19%	-4.28%	-2.70%	-3.41%	-2.25%	1.05%	1.14%	2.76%	7.48%	0.00%
GM (Qtr)	24.64%	25.51%	25.44%	26.73%	27.69%	25.58%	25.79%	26.80%	26.42%	26.99%	28.17%	27.19%	26.49%	28.57%	26.77%	26.54%	27.31%	27.37%	27.73%	28.07%	28.34%	28.37%	27.78%	28.02%	27.61%	25.85%

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