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Technology Stocks : Apple Inc.

AAPL 279.11

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12:24 PM EST

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To: Marc Newman who wrote (6694)	12/9/1997 5:10:00 PM
From: Edward Boghosian	Read Replies (1) of 213173

Marc: Interesting article in the financial section of Mondays New York Times about what kind of computer potential buyers want. A market research firm by the name of Odyssey L.P. suggests that potential PC buyers may be more interested in power than in price. Their phone survery indicates that 69% of consumers would choose the latest technology over a lower-cost, less sophisticated computer. Of those who would buy a computer in the next six months, the preference for performance rather than price is 77%. 78% of the buyers thought they would pay more than $1000 and 45%, more than $2000. Dataquest forecasts that machines costng less than $1,200 with a monitor, will capture about 30% of the computer market in 1997. It seems the sub-$1000 computer could prove to be a disappointment this holiday season. I guess I was off-base with the low-priced computer but 30% market share is nothing to sneeze at.

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