Computers Drive Contract Manufacturing's 26 Percent Growth (12/09/97; 11:00 a.m. EST) By Patrick Waurzyniak, Electronic Buyers' News
Continuing with its explosive growth pace in computers and other key end-user markets, U.S. contract manufacturing will reach $21.8 billion this year, according to a new study released Monday by Mountain View, Calif.-based market researcher Frost & Sullivan.
Driven by end-user markets, contract manufacturing actually is outpacing growth of most end markets it serves, according to F&S. Although computers are the largest market for contract manufacturing, telecommunications and data communications are projected to take over that lead by 2004.
Contract manufacturing will grow at a 26.1 percent compound annual growth rate between 1997 and 2004 to reach a $110 billion market by 2004, according to the F&S study. "OEMs are increasingly seeing contract manufacturing as a sound strategy to take care of their manufacturing needs," said F&S analyst Jouni Forsman.
Among the key trends identified by the study is that though the average size of a contract manufacturer is growing, the biggest companies are growing at the fastest rate. Acquisitions are a common strategy used to grow a company because it lets the company gain extra capacity and new skills quickly, the F&S report said, and technologically, customers are demanding more box-build or system assembly and more comprehensive services.
"Box-build and system assembly are gaining more importance," said F&S analyst Matt Saltz. Demand is rising also for more advanced attachment technologies, such as chip on board and ball grid array.
Four market segments studied in the report are: first-tier, second-tier, and third tier dedicated contract manufacturers as well as distributor contract manufacturers. The first-tier consists of the four largest manufacturers that generate more than 46 percent of the total U.S. market revenue, according to F&S. These companies must have large international manufacturing capacity, otherwise the largest OEMs will not do business with them.
To gain a competitive advantage, contract manufacturers must excel at managing growth and at managing the risk involved in increased asset investments, the study concludes. Manufacturers need to be flexible to customers' needs, offer services other than manufacturing, and remain cost-effective. Globalization and global regionalization are important, the study said, and price competitiveness based strategies are necessary to survive. |