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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST

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To: Bill Harmond who wrote (4000)12/9/1997 6:06:00 PM
From: Bill Wexler  Read Replies (1) of 27307
 
<<AOL has 10 million subscribers. Yahoo has 17 million users.>>

And therein lies the problem:

1) AOL has 10 million PAYING subscribers generating a nine-figure revenue stream and a captive audience for targeted marketing campaigns. Furthermore, their subscriber figures are (reasonably) reliable.

2) Yahoo has 17 million NON-PAYING users. The number of users, IMO, is not being reliably measured (granted...it may even be higher. Yahoo's advertising revenues are still dismally small and in order to grow them Yahoo will need to "grab" more internet land by providing more services to provide space for those little banner ads....increasing costs dramatically because I can guarantee you that those newsfeeds and content doesn't come for free. BTW, the competition also isn't standing still and I'm getting the impression that inventory (in terms of advertising space) is growing at a much faster rate than demand. More and more web sites are coming on line, and nearly every major site now sells advertising space.

Yet you will now pay about 35% of AOL's market cap for Yahoo.

Just a short time ago, AOL was trading in the 20's, making it less expensive than the current Yahoo.
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