Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Bill Harmond who wrote (4019)	12/9/1997 7:44:00 PM
From: Bill Wexler	Read Replies (3) of 27307

Several reasons: Four11 as a stand-alone web site is relatively unpopular. The advertisig revs were dismal and it was losing millions of dollars. It seems stupid, premature, and expensive to pay $90 million for a mediocre web site that is in the hole. Of course, Yahoo used its bloated shares - so the only people really getting screwed here are the shareholders. A much more intelligent acquisition (if it could've been pulled off) would have been hotmail. Remeber, email is still the primary use of the internet. BTW, talk about your direct marketing potential!! I remeber someone mentioning that Hotmail has a user base on the scale of AOL and Yahoo's. I believe it.

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