thread, remember when I said that people just don't have a dell as a home pc..
Dell had three percent market share in
the home market, but that has increased
significantly over the last two quarters,
according to International Data Corporation
(IDC).
"The consumer isn't their target market, but
they started to pick up a lot of consumer sales
through the Web," said Roger Kay, an analyst
with IDC. Dell decided that if it refocused the
offerings a bit and did some more marketing, it
could increase sales even more, Kay said.
One sign of Dell's renewed focus is the offering
of DVD drives in its Dimension line of PCs for
home and small-business users. A Dimension
XPS with 233-MHz Pentium II processor, 32MB
of memory, a 4.3GB hard drive, a modem, a
DVD drive, and a 15-inch monitor is selling for
$2,137. |
