This Week's Johnson Redbook Survey -
The Cents Update (http://lp-llc.com/cents) for Dec 9, 1997
The Johnson Redbook: lp-llc.com
The Redbook Total-Store Average in the first week of retail December was
5.1%, substantially below the 7.2% reported in the final week of November.
However, softer annual sales growth generated a 1.5% gain
month-to-month because December's seasonally adjusted dollar base,
derived from the Department of Commerce's official retail series, was
substantially larger than November's base. This technical kicker, reflected in
the relatively high averages recorded by Redbook in December last year,
will boost levels throughout the month to the extent that if our sample were
to meet its December target of 6.6% annual sales growth, it would report a
3% increase month-to-month.
We also have seasonal reports available from NAPM and Telecheck.
Also Posted:
BTM/Schroders Weekly Chainstore Sales Snapshot
Mike Niemira, Economist
lp-llc.com
Market Segment: Private Releases
Federal Reserve Article
lp-llc.com
District of Kansas City
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