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Technology Stocks : Digimarc (DMRC)

DMRC 8.695

-3.6%

12:12 PM EST

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From: JakeStraw	11/12/2013 9:29:58 AM
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SharperImage.com Taps Digimarc to Embed 'Buy Now' Mobile Capability Into Print Catalogs finance.yahoo.com Each product image in the Holiday catalog, available in homes November 4th, includes an invisible and interactive digital watermark powered by the Digimarc Discover platform. Shoppers simply launch the free Catalog Click mobile app and scan the product image to be instantly connected to the mobile-optimized product site. Consumers can add the item to their cart, review customer ratings, see additional images of the product or save it to their "wish" list. The shopper can also share their find with others on Facebook, Twitter, Google + or Pinterest. Digimarc Discover provides valuable engagement metrics including which items are most popular in the print catalog, much like Sharper Image can determine from their e-commerce site SharperImage.com. The metrics also include how many times a product was scanned and how many unique devices scanned each product. Unlike tags or QR codes, imperceptible digital watermarks don't require any real estate on the page and don't mar the design of the catalog.

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