Some details/news that were left out of the last release...
The marketing agreements announced are more substantial than those stores simply stocking this product. These agreements include end-cap displays, other in store promos, and advertising committments.
Also, when numbers finally do come out, expect at least more than 100k units shipped initially (4,000+ outlets x about 25 units each, low average). MXMX sees about $14 per box, so right away, that's $1.4 mill in revenue. Assume a very conservative 20% GP and we are looking at MINIMUM .02-.03 a share EPS just with the first batch of units going out the door. That justifies a share price more than double where we are now.
If this product catches on AT ALL - and I think its a safe assumption it will do well, if for no other reason the name Peter Norton, those numbers could easily double, triple, or more. Do your own math, but the EPS in the coming months will exceed .04-.05/share without much problem, justifying a price in the $4-5 range. These are my opinions, and I am trying to be conservative and objective. Welcome other comments, but I expect those numbers minimally.
Good luck everyone.
Tim |
