We should all be thankful that NSM came along and protected us from Cyrix marketing, pricing and sales. -$1.18 per share. When we lost $.76 in fall 1996, I thought that was a catastrophe. Luckily we have NSM to buffer us from the incompetance of Cyrix marketing and sales. Just look at this stupidity. They have the equivalent chip and make money one or two qtrs out of 6 qtrs. Meanwhile, INTC is sitting with margins above 55%. Cyrix has a chip that must have been outselling Pentiums at the computer fairs, and they can't break into just one or two 1st tier OEM's. Over 2 years and still waiting. AMD didn't wait years, it had Digital and IBM before Cyrix, even though Cyrix used IBM as it's fab. Was Cyrix unable to muster just a little leverage while they had IBM as their business partner through the fab agreements? If AMD was quickly able to get IBM to market it chips, what was the sales dept at Cyrix doing???? For all those months????
I love the engineering ingenuity. But the special arrangement that some of the principals at Cyrix received was sickening, given their performance. Think where we would be now if Cyrix hadn't been purchased by NSM.
What Cyrix needed, and what NSM needs is some really smart, creative marketing/sales initiatives. I hate to say it guys and gals, and I never thought I would, but Deedle knew more than we wished to acknowledge. We were so blinded by our appreciation for Cyrix engineering that we refused to see the substantial lack of creativity in the sales and marketing depts. Luckily I don't suffer from those same illusions about NSM. |
