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Strategies & Market Trends : Charts With An Attitude; Trading In & Out

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To: James Strauss who wrote (4198)12/10/1997 9:11:00 AM
From: Linda Kaplan  Read Replies (1) of 4701
 
Headline: Business Objects Named to Prestigious 1998 Database Dozen List

======================================================================
SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 10, 1997--

Business Objects Named to Database Programming & Design
Magazine's List of Top Twelve Companies that Define the
Direction of the Database Industry

Business Objects (NASDAQ:BOBJY), the world's leading provider of
integrated enterprise decision support tools, today announced that it
has been named to the prestigious Database Dozen list by Database
Programming and Design magazine.
This annual listing identifies 12 companies that "define the
direction of the database industry," according to the editors of the
publication.
Business Objects is the only front-end decision support tools
vendor on the 1998 Database Dozen list. The other companies named to
this list are: IBM, Oracle, Microsoft, Sun, Sybase, EMC, NCR, SAS,
Rational, Computer Associates, and Informix. The Database Dozen list
can be seen in the special Industry in Focus issue of Database
Programming and Design or by visiting the magazine's web site at
dbpd.com .
In recognizing Business Objects, the editors state that Business
Objects is "a leader in driving DSS ease of use ... from the
beginning, the company had its eyes on the business user. Its
BusinessObjects product buried SQL under a drag-and-drop interface;
it gained a quick and widespread following."
Moving forward, the editors point to the new web DSS product from
Business Objects, WebIntelligence. The editors state, "(In 1997)
... the most important addition was WebIntelligence, which opened
up the BusinessObjects architecture to web-based query, reporting,
and analysis. With a query applet written in Java, Business Objects
established itself as the first vendor to offer an ambitious set of
DSS functionality for the Internets, intranets, and extranets."
The editors continue, "WebIntelligence is central to Business
Objects' goal: to become a broad-based supplier of front-end DSS
tools. The more IT managers can standardize a thin-client,
browser-based DSS interface, the more time they can devote to getting
the network and data warehouse infrastructure humming. Total
solutions vendors, hungry for the high-margin infrastructure
contracts, could be inclined to resell WebIntelligence to make the
front end nice and simple. Suddenly, Business Objects could be
everywhere."
"We are extremely honored to be selected for this year's Database
Dozen and to be in the company of such a prestigious list of industry
leaders," said Bernard Liautaud, president and CEO of Business
Objects. "This is a very exciting time -- both for Business Objects
and for the industry -- and we look forward to continuing to work with
our customers to deliver decision support throughout the enterprise."
The Database Dozen Awards are presented annually by Database
Programming and Design Magazine, the premier publication in the
database industry. Celebrating its 10th year of publication,
Database Programming and Design covers database issues and
technologies related to large databases such as data warehousing,
data mining, database development, object relational databases, and
the future direction of the database industry. The magazine is part
of the United News & Media's Miller Freeman group of high tech
publications.

About Business Objects

Business Objects is the world's leading provider of integrated
enterprise decision support tools. Business Objects products provide
non-technical business users with access to information stored in
data warehouses, data marts, and packaged business applications.
Business Objects provides a complete suite of decision support
tools including query, reporting, online analytical processing, data
mining and DSS administration for both client/server and internet
environments. Business Objects has sold more that 630,000 licenses
to over 5,400 organizations in more than 60 countries worldwide.
Business Objects may be reached by phone at 408/953-6000 or on
the worldwide web at businessobjects.com . The company's
stock is publicly traded under the ticker symbol BOBJY.
Note To Editors: BusinessObjects and WebIntelligence are
trademarks of Business Objects SA. Other company and product names
may be trademarks of the respective companies with which they are
associated.
A full-text copy of this announcement may be obtained by calling
the Company's fax retrieval line at 1-800/414-2114 and selecting
option "two." The announcement may also be downloaded from the Web;
access "http://www.businesswire.com/cnn" and search on "Business
Objects." For product information please contact 800/527-0580.

CONTACT: Business Objects
Tracy Eiler, 408/953-6031

KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED
INTERACTIVE/MULTIMEDIA/INTERNET

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Copyright 1997, Business Wire
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