UMEWF News December 3, 2013
UMeWorld to Monetize its UMeLook Video Platform
 
UMeWorld Limited (UMEWF) today outlines its growth strategy for UMeLook.com, a video platform focused on foreign content.
"Uniquely Positioned" in China
UMeLook.com is uniquely positioned to take advantage of the continuing boom in the Chinese economy and the rising wealth of hundreds of millions of the nation's residents. Unlike most competitors, UMeLook.com is focused on foreign content and targets affluent Chinese viewers who are interested in foreign information, products and brands. Chinese buyers are becoming increasingly sophisticated when it comes to buying high-end goods. They increasingly see luxury purchases as "lifestyle" rather than "celebratory," items and have become more interested in smaller niche brands, as opposed to big established international brands. UMeLook’s brand channel platform offers foreign advertisers the ability to use their existing promotional video assets to access affluent mainland China consumers at an affordable cost. For these reasons, the company is focusing on becoming the leading foreign product promotion provider in China.
Unique visitors Growth Seen Staying on Track
Since launching the newly redesigned UMeLook.com in May 2013, viewership has been growing at double digit month on month rates and surpassed 8 million unique visitors in November. This impressive growth rate has been achieved with minimal marketing efforts and is poised to accelerate with the introduction of revamped brand channels which are dedicated to promoting high-end, luxury product information.
Unique Revenue Model
"We have built a video platform to generate revenues through marketing and product promotion as well as traditional advertising methods. We have targeted a niche affinity market. UMeWorld’s goal is to make UMeLook.com the preferred source of high quality product information from foreign companies wishing to market their products to Chinese consumers. By correlating the UMeLook logo with guaranteed authentic foreign producer product information, UMeLook intends to become the go-to source for quality foreign products through online video in China. We are committed to enhancing shareholder value and believe that UMeLook.com is well positioned to excel and capitalize on market opportunities in the near and long-term," stated Ruby Hui, Vice President of Business Development.
About UMeWorld
UMeWorld's mission is to facilitate the interaction between people -- "You" and "Me," through its UMeLook and UMFun platforms. UMeLook.com, an online video platform focused on bringing foreign video content to China, is deployed through a sophisticated CDN (Content Delivery Network) with broad coverage throughout Mainland China, Hong Kong & Taiwan. UMeLook.com plans to be a source of foreign video content for the Chinese viewer across any Internet-enabled device in China. UMFun.com is the only cloud based, patent pending adaptive learning educational platform in China. The Platform name UMFun™ in the Chinese language means ‘Full Mark’. It is a cost effective, engaging and fun to use assessment and tutoring platform that can intelligently analyze and adapt to a student’s performance and personalizes the delivery of proprietary educational items according to the student’s learning needs. UMeWorld intends to focus its future operations on digital media and the digital education market. |
