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From: Moonray12/12/2013 4:13:25 PM
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Cheap Indian phone brand Micromax aims to go global, high-end
7 minutes ago

NEW DELHI/MUMBAI, Dec 13 (Reuters) - India's Micromax, which has become the country's No. 2
smartphone brand just five years after selling its first handset - a $30 made-in-China model - is looking
to go upmarket and overseas.

The unlisted company sold 6.8 million phones in the July-September quarter including 2.2 million
smartphones, and is on track to surpass $1 billion in sales in the fiscal year ending in March.

With heavy advertising and phones based on Google Inc's Android software starting at $50 - almost
half the price of a comparable Samsung model - Micromax has brought smartphones to the masses
in a price-sensitive market where basic handsets still dominate.

Among all types of phones, Micromax ranks third in India after Nokia and Samsung Electronics.

More at: finance.yahoo.com

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