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Technology Stocks : Apple Inc.
AAPL 278.79-0.7%Dec 5 9:30 AM EST

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From: Moonray12/15/2013 9:21:15 AM
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More: Apple's iPhones And iPads Showing Up In China Mobile Stores

An American living in China has posted pictures of iPhone’s and iPad’s on display in a China Mobile
CHL +0.5% store in Shenzhen’s Futian district (Shenzhen is China’s fifth largest city with over 10 million
people according to Wikipedia). While widely expected, especially since China Mobile’s Beijing website
started taking orders for the iPhone a few days ago, the displays in the store include actual product and
pricing. There was also a video with Phil Schiller, Apple AAPL -1.1%’s Senior Vice President of Worldwide
Marketing, playing on a flatscreen TV. (Note that my family and I own Apple shares).

From the pictures he took and what he wrote a majority of the store was dedicated to Apple. While this is
only one store it is a positive indication that China Mobile could aggressively market iPhones and iPads.

The price for an iPhone 5s is 4,380 Chinese Yuan which is $721 (a 16GB unlocked model in the U.S is
$649) and a 5c is shown at 3,380 Chinese Yuan or $557 (a 16GB unlocked model in the U.S. is $549).
There were no pictures with iPad pricing.





Update on China Mobile’s Beijing website

Starting about three days ago China Mobile’s Beijing website started taking what looks like orders for
the iPhone. When I first wrote about this on Thursday afternoon the website’s counter was at 24,473.
As of Saturday night/Sunday morning the counter was at 54,265. In some ways this feels low but not
knowing what the limitations may be, beyond what looks like a person limited to only ordering one
iPhone, this rate may be good since it is only in one city.

China Mobile could easily add over $3 in EPS in the first year

More at: forbes.com

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