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Technology Stocks : MSFT Internet Explorer vs. NSCP Navigator

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To: Reginald Middleton who wrote (14712)12/10/1997 2:23:00 PM
From: nommedeguerre  Read Replies (1) of 24154
 
Hi Reggie,

> Take a look at every category that MSFT dominated, they have dropped
> prices, annually like a hot potato - with or without competition.

Delivering a box of air and a $0.25 CD-ROM does have its advantages
over delivering a zillion floppies and a real set of manuals like they
did a few years ago. Somehow I do not believe that their net profit
per unit shipped has been declining over the last 5 years. Is it not
more likely that as market-share increases, the development cost
per unit drops allowing them to lower the prices and maintain the same
or better margins?

Keeping prices low also deters new entrants into the software
shell-game, ensuring future "upgrades" which is where the real money
is at. Cut the price by 20% and make them buy it twice instead of
once; improves those margins quite a bit.

Cheers,

Norm
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