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Technology Stocks : Apple Inc.
AAPL 273.85+0.5%Dec 24 12:59 PM EST
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To: Kelly G. who wrote (165402)2/5/2014 10:26:19 AM
From: Kelly G.1 Recommendation

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Re: Would 1/10 iPhone users buy an iWatch?

But Apple doesn't have to worry about brand saturation any time soon. Americans don't stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year.

Half of U.S. homes own Apple products – USATODAY.com

Some say that nobody wears watches anymore and, therefore, an iWatch will not sell. Flawed logic. I used to be a watch wearer and now I am not. Nothing against wearing a watch just no compelling reason to wear one. There are a number of possible features on the iWatch that compel me to wear one again.

Some say that young people will not wear a watch. Flawed logic. If you have an athletic kid like I do, you know that the watch just has to be compelling enough. My son begged me for a Nike + Sports Watch for his birthday. He got one and his friends thinks its cool. It doesn't do all that much but has a compelling feature for him.

So, I see nothing standing in the way of the iWatch being a big seller (at least here in the U.S.). Like so many products, it come down to features and price point.

Think of it another way. How many people had an MP3 player before the iPod/iTunes came along? Now, consider how many people own one. Again, I was never compelled to buy an MP3 player but ended up buying 2 iPods. The current Smart Watches on the market are the MP3 players of the day. The only question is whether or not Apple can produce an iWatch that has features that compel folks to buy.
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