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Politics : Formerly About Advanced Micro Devices
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To: J_F_Shepard who wrote (768276)2/7/2014 1:14:18 PM
From: Brumar891 Recommendation

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American Rifleman Surges Into Magazines' Top 25

American Rifleman, one of the magazines that members of the National Rifle Association can receive as part of their membership, posted a 29.3% boost in circulation in the second half of last year, compared with the second half of 2012, according to new numbers released Thursday by the Alliance for Audited Media, which tracks magazine circulation. That leap, to an average circulation of 2.2 million from 1.7 million, was enough to propel American Rifleman into America's top 25 magazines by circulation, according to the circulation group.
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The surge for American Rifleman reflects the NRA's success in adding new members over the last year, according to the NRA. "Last year we had a 25% growth in membership," said NRA spokesman Andrew Arulanandam. "People who sign up for membership get their choice of one of three official journals for the NRA. American Rifleman is one of the more popular journals that we have."

The other two NRA titles are American Hunter and America's First Freedom.

Some of the biggest magazines in the top 25 have membership programs to fuel their circulation, such as AARP The Magazine and and Game Informer, which GameStop bundles with its PowerUp Rewards Pro Card. But most of the rest, like Maxim, rely primarily on consumers ordering individual subscriptions.
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http://adage.com/article/media/american-rifleman-surges-magazines-top-25/291556/?utm_source=Media&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Media

The entire firearms industry has gotten a real boost from Obama.
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