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Technology Stocks : Apple Inc.
AAPL 278.12+0.8%Feb 6 9:30 AM EST
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To: SiouxPal who wrote (166078)2/19/2014 12:11:11 PM
From: Ryan Bartholomew  Read Replies (2) of 213185
 
My thought is Apple taking Tesla, and making it mainstream with more realistic pricing, and the typical Apple brilliance. New and future battery technology may be simply revolutionary.
I could see them doing that as well, but such efforts wouldn't have broad market appeal because the cars would be extremely expensive. Perhaps energy efficient, cool, and decked out, but it would be catering to a small slice of the high-end high-margin market, much as Porsche does. Google's efforts, in contrast, seem to be geared towards making automotive technology that can be afforded by and used by the masses. Neither is inherently better, but they're very different approaches likely to lead to very different profits.
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