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Technology Stocks : Apple Inc.

AAPL 274.54

-1.3%

Feb 9 3:59 PM EST

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To: Art Bechhoefer who wrote (166163)	2/20/2014 12:53:51 PM
From: Ryan Bartholomew	Read Replies (1) of 213185

WhatsApp doesn't push advertising. You're correct, Facebook wants it for their user base, as their own user growth is slowing. WhatsApp is another messaging platform, but it's useful in that it allows you to bypass telco charges by relying upon data. It's especially useful for international communication on the cheap. And it unifies things in a simple interface. The reason the market isn't liking FB's acquisition is that, for them to make money off it, they'll have to undo the primary reasons it is so popular. It's not something easy to monetize... users don't mean much if you can't make money from them. That article someone posted that said FB's acquisition of WhatsApp has something to do with Apple is incorrect. Yes, FB would like to have its own OS like Google and Apple, but they aren't "reacting" with this purchase. It's likely driven by nothing more than a desire to pick up a ton of users from a widely loved and used app.

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