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Technology Stocks : Applied Magnetics Corp
APM 1.280-2.3%3:58 PM EST

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To: T Bowl who wrote (10928)12/11/1997 3:43:00 PM
From: Gus  Read Replies (1) of 12298
 
Sorry for the delay, Todd. It's a good thing you quickly picked up on the fact that using numbers that soft only takes us to the cheapest seats of the ballpark.

I think you made a good point about the MR/TFI mix. The reason I decided to assume, as a starting point, a 60/40 TFI/MR mix was the fact that Maxtor is singlehandedly driving WDC and everyone else nuts with its 7.0 GB (4 platters - RDRT 1.6 GB MR heads extended to 1.75 GB using TXN silicon and DSPs which provide up to 20% boost in linear density depending on overall drive design) which is price positioned between the 6.4/6.5 GB (4 platters using 1.6 MR/TFI or 5 platters using 1.3 MR/TFI) and the 5.0/5.1 GB drives (3 platters using 1.6/1.7 MR/TFI, or 4 platters using 1.3 MR/TFI). Question: I wonder if all these have been factored into RDRT's one-time TFI-phaseout charge of $30 M announced in November?

Because WDC relies more heavily on retail sales (~10% of revenues) than the other majors (average of about 5-6% of revenues), and Maxtor has come from way behind to go neck to neck with WDC in this channel, the 5.1/6.4 GB is one of the most likely areas of tactical retreat.

After falling behind Maxtor in retail market share in September, according to audited retail sales data from market research firm PC Data, Western Digital bounced back in October to take a 37.7 percent share of unit sales and market leadership. Maxtor garnered 35.1 percent of hard-drive sales in October, and Seagate was third with 10.5 percent.

techweb.com

By the way, 1.2 million DDs require about ~3.6 million platters. Platter ASP is about $10-14 (could be lower thanks to STMD) so that's a potential shortfall of at least $36 million. I don't follow the media guys closely because they all have been beaten down. Any ideas of where the shortfalls are going to be?

Gus

P.S. Dave: You know, I never did bother to find out who caught Flutie's pass. Strange but true.
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