MIAMI LAKES, FL--(Marketwired - Mar 11, 2014) - Fuse Science, Inc. (OTCQB: DROP) ( www.fusescience.com), a consumer products and delivery technology company that is developing new, patent-pending technologies working to redefine how consumers receive energy, medicines, vitamins and minerals announced today the launch of a comprehensive marketing campaign utilizing strategic assets and targeted consumer intelligence to reach their target market.
The marketing campaign began in early March by featuring four of Fuse's high profile athletes: Major League Baseball superstars David Ortiz, and Jose' Bautista as spring training began; Chicago Blackhawk Star Chris Versteeg as the Blackhawks push to defend the Cup; and ultra-marathoner Zoe Romano, who recently completed running the Tour de France on foot, ( www.zoegoesrunning.com). Fuse anticipates that shortly, it will add golf and tennis to the campaign to aid in the education of what it means to be Powered By Fuse®. The components of the campaign include intelligent "In-Stream TV Ads" via YouTube, which began airing March 10th, 2014, and will continue over the next several months. This effort allows Fuse Science® to educate and expose target consumers on what it means to be "Powered by Fuse® with relevant content of interest.
In parallel with the In-Stream marketing campaign, Fuse Science® has also overlaid a comprehensive print and email campaign featuring these high profile athletes with consumer interaction. Lastly, Fuse Science® is advertising its consumer products via social media through an innovative program created by Personicom. The technology application, originally scheduled for broadcast last October, is now ready for placement starring two of Fuse's athlete partners, Jose' Bautista and Kris Versteeg. Both Bautista and Versteeg will be featured during personal messages to the end-consumer on Facebook.
The three advertising platforms will work in concert with each other to build brand awareness and educate consumers on how to get the most benefit from Fuse's consumer products, PowerFuse®, ElectroFuse® and EnerJel®.
Brian Tuffin, CEO of Fuse Science, Inc., states, "The new marketing campaign reinforces our point of difference and focuses on product education to drive trial and repeat for the brand. We feel the new ads are cutting edge and clearly break through the everyday clutter to deliver the Twist, Drop & Swish brand messaging."
What follows are a few examples of the campaign:
Jose Bautista:
PowerFuse® - youtube.com
ElectroFuse® - youtube.com
David Ortiz:
PowerFuse® - youtube.com
Additional advertising and marketing pieces will be added upon completion and authorization.
To become "Powered By Fuse®," visit your local Walgreens or Duane Reade store or go to www.poweredbyfuse.com |
