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Strategies & Market Trends : The New Economy and its Winners

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From: Bill Harmond	3/27/2014 4:10:49 PM
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27-Mar-14 08:22 ET In Play Yelp: Stifel discusses impications of the Yelp/YP deal (77.30 ) : Stifel notes, last week, Yelp partnered with YP's sales force after starting to power Yahoo's local search the week prior. In firm's opinion, the more profound point of the partnerships is the acknowledgment by YHOO that Yelp provides a richer local search and by YP that the SMB listing business is moving further towards Yelp. Firm believes all of this highlights Yelp's growing strength in local advertising. Terms of the YP deal were not disclosed, but it estimates that the deal could add $25-$50mn in incremental local ad revenue over the coming years.

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