|        By William L.        Watts, MarketWatch         | Activists            here to stay as war chests near $100 billion |  
 NEW YORK (MarketWatch) -- Whether they're        castigated as corporate raiders or lauded as activist investors, Carl        Icahn, Bill Ackman, Dan Loeb and other troublemaking billionaires aren't        going away any time soon.
 
 That means investors need to be        prepared for more crusades to replace CEOs, Twitter campaigns lobbying        for special dividends, and letters urging management to find        white-knight bidders, as well as quieter efforts to convince corporate        boards to change strategy or return cash to shareholders. And while        mudslinging matches between Wall Street titans and corporate chief        executives are fun to watch, the stakes can be high for investors and        other stakeholders.
 
 To their fans, who now include some of the        nation's biggest institutional investors, activists are largely a force        for good, putting money in the pockets of shareholders while holding        managers and boards to account. To skeptics, they remain far too focused        on the short term, leaving them little different from the corporate        raiders often cast as financial villains in the 1980s .
 
 "I think        [activist investors] bring an outside perspective to companies...They        can say, this is how the Street views you and this is why your stock is        undervalued," said Philip Larrieu, senior investment officer at the $181        billion California State Teachers Retirement System, or Calstrs, the        nation's second-largest pension fund.
 
 Read a Q&A with Calstrs'        Philip Larrieu
 
 Calstrs has invested $3.3 billion with        activist-oriented fund managers and, in a landmark move, last year        co-sponsored a successful shareholder proposal that will split a        115-year old Ohio manufacturer into two separate firms.
 
 Critics        see more hype than lasting benefit.
 
 "In an ideal world, activist        investors take a big stake in a company and add value by fixing poor        operating performance and improving the balance sheet and jettisoning        inept managers and board members," said Martin LeClerc, chief investment        officer at investment advisory firm Barrack Yard Partners in Bryn Mawr,        Pa.
 
 Unfortunately, "many tend to be very short-term focused and        the solutions they come up with are solutions to get the stock moving,"        he said.
 
 Most campaigns since 2009
 
 The number of campaigns        remains on the upswing. In the first quarter of 2014, 34 campaigns        resulted in board seats being awarded to activist investors, according        to data compiled by FactSet SharkWatch. That is up from 19 in the first        quarter of 2013 and the most since 2009, when 35 campaigns resulted in        board seats over the same period.
 
 Corporate raiders or activists        investors: a slideshow of Wall Street's hungriest sharks
 
 For the        activists themselves and those parking money in their funds or other        vehicles, it's often been a lucrative development.
 
 Overall,        activist-oriented funds have solidly outperformed the broader hedge-fund        universe over the last five years. Like hedge funds in general, they        still lag returns in the broader market, though a few superstars have        delivered a series of knockouts.
 
 There are no guarantees,        however, and observers warn that while activists show no sign of going        away, outsize returns could eventually become harder to achieve.
 
 So        what does it mean for everyday investors?
 
 Investing in hedge        funds typically requires a stake of $1 million or more. For others,        blindly jumping into stocks after an activist fund announces a stake        probably isn't an advisable strategy, LeClerc said.
 
 On the other        hand, if an activist takes on a stock an investor already has a stake in        or has been eyeballing, then it offers "another data point" to consider,        he said.
 
 Tidal wave of money
 
 Meanwhile, money is flowing        into activist funds. At the end of 2013, an estimated $93.1 billion sat        in activist hedge funds, according to Hedge Fund Research, up from $65.5        billion at the end of 2012 and nearly triple the $32.3 billion in assets        seen at the end of 2008.
 
 Of course big returns attract big flows,        and the returns for activist hedge funds have been impressive.
 
 HFR's        index of activist hedge funds delivered a one-year return of 13.4% as of        Jan. 1 versus a return of 5.8% for the firm's weighted composite        hedge-fund index. Over five years, the activists saw a return of 13.4%        versus 7.7% for hedge funds in general. (The S&P 500, with dividends,        delivered a 21.5% one-year annual return and a 19.2% annual return over        five years.)
 
 There is another ingredient as well: a big, juicy        pile of cash.
 
 The cash hoard at U.S. nonfinancial companies        stands at around $1.5 trillion, according to Moody's Investors Service.        As Apple Inc.'s (AAPL) Tim Cook and countless other executives have        learned, there is nothing like a wad of unused money on the balance        sheet to attract financiers eager to tell them what to do with it.
 
 Calstrs        joins with hedge fund
 
 In another crucial twist, institutional        investors who were once suspicious of outside agitators are now        embracing activist proposals or even helping to trigger shake-ups on        their own.
 
 This reflects a huge change in the way institutional        investors view the world, said Gary Hewitt, head of research at GMI        Ratings, a corporate-governance research firm.
 
 Institutional        investors, including big pension funds and life insurance companies,        once seemed inclined to side with a target company over outside        agitators, but that's not necessarily the case any more.
 
 Moreover,        in the past decade or so, institutions have come around to more of a        "universal ownership" view, Hewitt said.
 
 In other        words, institutions recognize that given their own tremendous size, they        can't easily jump in and out of shares. They effectively own the whole        market, and that means "they would rather change the company than change        companies," Hewitt said.
 
 Calstrs's Larrieu said the        institution expects the activist funds it invests with to leave        companies better off when they go on to their next campaign. Meanwhile,        the activists' efforts when successful also boost the performance of        Calstrs's indexed holdings.
 
 Institutional shareholders now often        lend a sympathetic ear to activist proposals. While public shoutfests        like Icahn's running battle with eBay are entertaining, corporate boards        often move quickly to accommodate activist demands. and avoid a proxy        battle.
 
 U.S. pipeline operator Williams Cos. (WMB) earlier this        year gave board seats to two activist investors to avoid a fight.        Microsoft (MSFT) last year announced a new $40 billion share repurchase        plan after coming under pressure from activists. Microsoft in March        appointed Mason Morfit, president of activist investor ValuAct Capital,        to its board, under the terms of an agreement reached last year.
 
 A        board that automatically spurns suggestions from hedge-fund investors is        likely to incur the wrath of institutional investors and other big        shareholders, said Robert Katz, a partner at law firm Shearman &        Sterling.
 
 Indeed, in some cases, institutional investors are        aiding the activists--or even playing the activist role themselves.
 
 Calstrs        last year teamed with activist fund Relational Investors, headed by        billionaire Ralph Whitworth, co-sponsoring a nonbinding proposal to        split up Ohio-based steel and ball-bearing manufacturer Timken Co. (TKR)        to eliminate what they termed a "conglomerate discount" impairing the        share price.
 
 Timken management opposed the proposal, but it won        support from a majority of shareholders. Timken subsequently announced        in September that it would split.
 
 The close relationship between        institutional investors and activists is one reason the investing        strategy is likely to endure.
 
 No need to take control
 
 There        are other differences with the era of corporate raiding that saw its        heyday in the 1980s, when financiers like Icahn, T. Boone Pickens and        others would threaten or launch a bid for outright control of a company        in transactions often fueled by the issuance of junk bonds.
 
 Icahn's        1985 takeover of TWA was followed by a $650 million stock buyback that        allowed him to recoup his initial investment of around $469 million, but        also saddled the carrier with around $540 million in debt, according to        Investopedia. The airline's most valuable routes were sold off to        competitors and the airline filed for bankruptcy protection in 1992,        with Icahn exiting the company the next year.
 
 In other instances,        raiders would effectively seek to get paid to go away after amassing a        threateningly large stake in a company.
 
 The current crop of        agitators usually don't gun for outright control of their targets.        Activists accumulate stakes that rarely exceed around 10% of stock,        noted veteran M&A lawyer Charles Nathan, senior adviser at RLM Finsbury,        while financing comes from their own hedge funds or other resources that        they control.
 
 Activists now are more focused on "value creation        for all shareholders instead of creating a new class of stock and a        special dividend" to get paid to go away, Hewitt said.
 
 Bad        for bondholders
 
 There is still a dark side. While activists focus        on creating shareholder value, corporate bondholders have little reason        to cheer when they roll up to a company's front door, say analysts at        Moody's Investors Service.
 
 "Activism is rarely good news for        creditors," said Chris Plath, a senior analyst at the ratings firm, in a        report.
 
 Some measures favored by activists, such as the sale of        cash-generating assets, can lead to a deterioration in a company's        credit picture. Plath said that in 2013, ADT Corp. (ADT), BMC Softwware        Inc. and Nuance Communications Inc. (SSFT) were all downgraded after        they took actions in response to pressure from activists.
 
 Activists        don't always get what they want. Icahn, whose January call for online        auction site eBay Inc. (EBAY) to spin off its PayPal unit through an IPO        soon turned acrimonious, is now calling for a spinoff of just 20% of the        online payments system, in a move viewed as a retreat. eBay shares are        up around 3.4% since late January. Icahn didn't respond to an interview        request.
 
 LeClerc argued that the push to split up businesses,        such as a call by Nelson Peltz of Trian Partners for PepsiCo Inc. (PEP)        to spin off its drinks business, might not always be the best long-run        option for shareholders. Pepsi has resisted the call and reiterated in        February that the company's management and board remain fully aligned.
 
 "The        problem with Pepsi is the drinks business stinks," LeClerc said.
 
 While        splitting the company up could result in a pop higher for the shares,        "the other option is to fix the drinks business," which could allow the        stock to move to the high $80s. Pepsi (PEP) shares are little changed on        the year, ending Wednesday at $82.87.
 
 Peltz declined an interview        request.
 
 Lean isn't always so mean
 
 Some argue that the        push to strip down companies to "core competencies" has gone too far.        Suzanne Berger, a political-science professor at the Massachusetts        Institute of Technology, says that pressure from investors to slim down        large, vertically integrated firms into leaner operations have        contributed to a hollowing out of the U.S. manufacturing sector.
 
 The        Timken breakup, which Calstrs supported, threatens synergies that could        undercut the firm's ability to innovate and compete over the long run to        the potential harm of workers and other stakeholders, Berger said.
 
 "There        really is a systematic problem here if we have a system in which we have        to ensure the pensions of teachers by breaking up manufacturing        companies," Berger said, in a phone interview.
 
 Larry Fink,        the chairman and chief executive of BlackRock Inc., the world's largest        asset manager with around $4.3 trillion under management, sent a letter        to the chief executive of every S&P 500 company warning that dividends        and buybacks often sought by activist investors can come at the expense        of long-term investment, The Wall Street Journal reported.
 
 But        activists can point to research that shows long-term returns haven't        been dented by activist campaigns.
 
 In a frequently cited paper,        Lucian Bebchuk of Harvard Law School studied around 2,000 interventions        by activist hedge funds between 1994 and 2007 and found "no evidence        that interventions are followed by declines in operating performance in        the long term." Instead, they found that operating performance improved        during the five-year period after the interventions.
 
 Getting        crowded
 
 How long will activists reign? They don't appear likely        to go away soon, but observers expect there will eventually be shifts        and shakeouts.
 
 When the asset class does get too crowded,        activists will be picking on companies not really suited to their        strategy or will begin searching for more "quick hits," said RLM's        Nathan.
 
 At some point, if an asset class's performance starts to        suffer, money will leave for greener pastures.
 
 "In economic        theory that's bound to occur, but it's only easy to see in hindsight,"        Nathan said.
 
 
 
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