Southwest Airlines (LUV)) Message Board

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Non-Tech : Southwest Airlines (LUV))

LUV 32.46

+3.0%

Nov 7 9:30 AM EST

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To: Geoff Trachtenberg who wrote (5)	9/21/1996 3:43:00 PM
From: Geoff Trachtenberg	of 299

Well, airlines are rated as "strong" by Charter Briefing, and LUV is up on good volume. I see LUV taking higher ground as the fare wars continue. Last week LUV raised all domestic fares by about 2.5% due to "increased demand as a result of the fare wars." In addition, the load capacity figures were recently released at 71% (this is high). Coupled with the increased fuel prices of late, I think demand and fare wars will inevitably increase all to our benefit. Thus, I expect to see the low $30's by December.

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