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Non-Tech : Mastercard

MA 551.51

-0.3%

Nov 7 9:30 AM EST

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From: JakeStraw	4/17/2014 7:59:02 AM
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MasterCard to Acquire Pinpoint finance.yahoo.com Addition of leading Australia-based loyalty and rewards service provider to benefit cardholders across the Asia Pacific region Pinpoint, which was founded in 1984 and headquartered in Sydney, is Australia’s leading rewards program manager, with a growing footprint across the region into key markets such as China, Hong Kong, India, Taiwan and Japan. Its customer base includes financial institutions and merchants. This acquisition, in combination with MasterCard’s capabilities, will benefit issuers, providing them more effective and efficient rewards programs to offer their customers. It will also help merchants target new customers while retaining their existing client base, allowing them to grow their businesses and raise profitability. Consumers will enjoy the wider choice of relevant, quality and timely offers; their shopping experiences will be enhanced by the integration of payments and rewards.

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