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Microcap & Penny Stocks : Hipcricket, Inc

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From: JakeStraw	4/22/2014 9:08:36 AM
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Hipcricket Enhances AD LIFE Platform to Connect Mobile and Social Networking Interaction finance.yahoo.com New Feature Unifies Mobile and Social Conversations to Streamline Brand Interactions (H)as enhanced its AD LIFE® platform with new features that integrate mobile and social interactions between brands and consumers across key social networking platforms, including Facebook, Instagram, Twitter and YouTube. The new AD LIFE feature allows companies to deliver a seamless brand experience across their social and mobile channels. By using intelligent filtering, only relevant mobile and social content is introduced into the AD LIFE's conversation engine. This helps brands and agencies render only the content that advances business and marketing objectives, while filtering out irrelevant messaging. "Understanding how consumers interact with your brand across multiple platforms is critical to optimizing visibility as well as creating consistent audience engagement and loyalty," said David W. Hostetter, chief technology officer at Hipcricket. "AD LIFE's new features give brands and agencies greater insight into consumers' engagements happening across multiple social media touch points. Brands can now analyze data in real-time from one dashboard and leverage the user-generated content in their mobile marketing and advertising efforts to advance their business and marketing objectives."

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