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Technology Stocks : Apple Inc.
AAPL 273.53-0.3%2:20 PM EST

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To: Zen Dollar Round who wrote (168803)4/24/2014 9:58:37 AM
From: Ryan Bartholomew  Read Replies (1) of 213176
 
When the minimum investment climbs to a level that begins to exclude a lot of people, then there could be a gain. There are many people who want to buy two or three thousand dollars worth of stock, so splitting something that climbs to four figures might release some pent up demand in that respect (albeit there are vehicles to invest in partial shares, they're not widely used nor economical). Of course, some (like Warren Buffet) will argue that there's a benefit to excluding those who aren't committed enough to invest larger amounts.

In this case, Apple's price isn't to a level where there are likely many people excluded by the minimum, and dropping to below $100 isn't suddenly going to release demand. There may be other factors for doing it (index weighting, etc.) but it amounts to playing with numbers, not a real gain for the company. Much like the dividends and share buybacks.
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