| | | In this case, Apple's price isn't to a level where there are likely many people excluded by the minimum, and dropping to below $100 isn't suddenly going to release demand.
Beg to differ, again. I've heard from many people who say things like "I'd buy AAPL, but it's too expensive." They will, however, buy it under $100. I guess we'll find out later, after the split, who proves to be right.
There may be other factors for doing it (index weighting, etc.) but it amounts to playing with numbers, not a real gain for the company. Much like the dividends and share buybacks.
Of course it's not a gain for the company, I was not arguing that. It will be a gain for AAPL though, which I believe is what we're all here to discuss.
Apple has been disconnected from AAPL for quite some time, even if using only PE ratio as a measure. |
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