Friday December 12, 5:56 pm Eastern Time
Company Press Release
Dell Computer Loses its Pricing Advantage Over Industry Leaders in Commercial Accounts
Pricing Parity with Compaq, IBM, HP, Reports Computer Reseller News
MANHASSET, NY--(BUSINESS WIRE)--Dec. 12, 1997-- The price difference between computers sold by some of the largest vendors and those sold by Dell Computer Corp. (Nasdaq: DELL - news) has all but vanished, blunting the direct vendor's momentum in commercial accounts, according to a report that will be published Monday in CMP's Computer Reseller News (CRN). The predicted turnaround came much sooner than expected, comparing Dell's direct sales to those of indirect vendors like Compaq Computer Corp. (Nasdaq: CPQ - news), IBM Corp. (NYSE: IBM - news) and Hewlett-Packard Co. (NYSE: HWP - news). CRN attributed the three vendors' ''win at all costs'' attitude coupled with cost savings realized from channel assembly and build-to-order strategies as having pushed the timetable ahead from the anticipated mid-1998 shift.
Citing channel and vendor sources, Computer Reseller News reports that the channel and its vendor partners have outdueled Dell in recent weeks to win several major bids like Compaq's wins at General Motors Corp. [NYSE:GM - news], Procter & Gamble Co., Halliburton Co. [NYSE:HAL - news] and Georgia Pacific Corp.
CRN previously reported that IBM beat Dell at Major League Baseball, among other accounts, and that HP just unseated Dell as the desktop standard at Delta Air Lines, according to channel sources. Published by CMP Media Inc., Computer Reseller News has a circulation of more than 115,000 and reaches readers with the product trends and industry news needed to sell comprehensive technology solutions. The publication's news coverage is also available via e-mail through CRN Direct. This free, customizable daily newsletter--available in both text and full-HTML formats--allows users to choose up to 20 companies, products and trends to track. Registration for CRN Direct is available through CRN Online (http://www.crn.com).
CMP Media Inc. (Nasdaq: CMPX - news) is a leading print and online publisher of newspapers and magazines about technology and an innovator in technology-related Internet products and services. CMP's offerings serve the broad technology spectrum in key high-tech markets worldwide: those who build technology, those who sell it, and those who use it. The company's publication titles, which include EE Times, InformationWeek, Computer Reseller News and Windows Magazine, along with products and services created exclusively for the Internet, can be found on CMPnet at cmpnet.com.
NOTE: All of CMP's press releases are available on the Web at techweb.cmp.com. Journalists and reporters may also set up interviews with CMP's high technology experts through the site by e-mail.
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Contact:
CMP Corporate Communications:
Barry Zusman at (516) 562-7040
e-mail bzusman(at)cmp.com
or
Catherine Jarrat Koatz (516) 562-7827
e-mail ckoatz(at)cmp.com. |
