Mike: Good point! You always seem to make really good suggestions.
The process is broken down into three applications: (1) for produce, this includes both packers/growers and retail grocery stores, (2) poultry processors and (3) meat processors. But, since all three target the end user (consumer), the equipment name must appeal to the ultimate consumer. But, we would like to stay away from the word "ozone" or any play on that term, because focus group research done with consumers indicates it's too technical of a term. In other words, the word ozone is often associated with science and chemistry. Also, the word "lightning" or any play thereon, has not been well received by our focus group participants, either.
I already like some of your ideas though. You and the rest of those who post here, have impressed me with your level of intelligence and grasp of marketing. I just know we're going to get some really great ideas...
And, I look forward to them.
Have a great weekend everyone and put those thinking caps on...
Melinda (not Amy). |
