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Technology Stocks : Apple Inc.
AAPL 280.65-1.2%Dec 4 3:59 PM EST

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To: Ryan Bartholomew who wrote (169801)5/27/2014 1:16:33 PM
From: MGV  Read Replies (1) of 213173
 
Objective measures include extraordinary strength of balance sheet, Apple's premium brand value, its ecosystem of products and services, its below market multiples on various measures including cash flow and earnings, and the undervalued optionality in its cash and liquid securities position, to name a few.

Apple has been a tremendous investment over the past 20 months as the market put it on sale. For the record, more than a few august names in investing undoubtedly have considered the preceding objective measures similarly and have expressed their "opinion" publicly. In layman's parlance you can interpret "AAPL is a "no brainer" as "Apple has extraordinary risk adjusted performance characteristics."
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