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Technology Stocks : Apple Inc.
AAPL 259.35+0.1%Jan 9 3:59 PM EST

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From: Moonray5/30/2014 11:45:52 AM
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Apple's iPhone Japan Sales Decreased Significantly In April

BCN tracks smartphone sales in Japan and its data shows (if I’m reading the press release correctly since
it is not all translated from Japanese) that iPhone 5s sales decreased from 3.9 million in March to .57
million in April or down 85%. The 5c also had a significant 65% month to month decline from .43
million to .15 million in April.

It does appear that iPhone March sales in Japan were positively affected by the pending 5% to 8% sales
tax increase on April 1. Total iPhone sales were 1.8 million in both January and February and fell to 0.7
million in April, down 61% from the first two months of the year.

For the March quarter BCN estimates that there were 8 million iPhones sold in Japan. That translates to
Japan accounting for 18.3% of total iPhone unit sales (8 million of the 43.7 million total) vs. its total revenue
contribution of 8.7%. The difference isn’t too surprising since NTT DoCoMo started selling the iPhone with
the 5c and 5s and therefore skewed the comparisons.



More at: forbes.com

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