Digimarc Launches New Digimarc(R) Discover ID Manager
finance.yahoo.com
Updated Cloud-Based Service Streamlines the Creation, Purchase and Management of Digimarc IDs for Mobile Media Engagement
"The functionality and design of the new Digimarc Discover ID Manager directly reflects the valuable feedback we've received from our customers," said Ed Knudson, executive vice president, sales and marketing at Digimarc. "Many of our customers work under extremely tight deadlines so minimizing any impact to their workflow is really important. The many new and improved features make it easier than ever to add mobile, interactive experiences to brand assets."
With the ID Manager, retailers and brands can more deeply connect with their mobile-enabled customers through all of their print and audio marketing materials - such as print ads, catalogs, television and radio commercials, and in-store signage. Some of the newly enhanced features include:
Greater Efficiency - Simplified data entry requirements during creation of Digimarc IDs, making it easy and fast to purchase one or multiple Digimarc IDs in one transaction.
Quicker Editing - New user interface makes it easy to click on a Digimarc ID and quickly make changes on-the-fly.
Easier Activation Commands - Users now have full control over when their Digimarc IDs are activated during the twelve-month activation period. Place a Digimarc ID on hold by setting the activation and deactivation dates.
Informative, Actionable Status Indicators - Filter on "Live," "On Hold," "Expiring Soon" or "Expired" tags enable you to quickly find Digimarc IDs at different phases of their lifecycle.
Convenient Default Settings - Designate regularly used URLs and other fields as your default across your entire account to streamline data entry and save time.
Digimarc's patented technology delivers reliable, efficient and intuitive identification and engagement by mobile devices of all Digimarc-enabled brand assets in the shopping experience. Detectable by today's most popular mobile devices using the Digimarc Discover or customer-branded apps -- Digimarc IDs seamlessly connect mobile-enabled consumers to rich media experiences. Top brands, including House Beautiful, Cooking Light, and Ford use Digimarc IDs in magazines, product packages and brochures to transform static print items into engaging interactive mobile experiences. |
