I'd say conceptually you don't understand the difference between Apple, Google and Microsoft. I mean look at computers. Apple had a negligible share once, but came back and continues to thrive while others wither and die. You don't seem to understand why. It doesn't seem that complex to me. Its the Tortoise and the Hare paradigm. It makes almost all share arguments moot.I really don't think they do marketing all that well. Better than Microsoft certainly but not phenomenally well.