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Technology Stocks : Digimarc (DMRC)

DMRC 9.020

-2.6%

Nov 5 3:59 PM EST

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From: JakeStraw	6/4/2014 8:14:45 AM
	of 266

FMI Connect 2014 Attendees Get Live Demo of Faster Checkout Using Digimarc(R) Barcode finance.yahoo.com Using Digimarc-enabled packaging, attendees will see just how much faster checkout can be with Digimarc Barcodes. Prior demonstrations have shown amazing increases in scanning speeds over traditional barcodes. The Digimarc Barcode employs patented digital watermarking technology, an imperceptible pattern that can be repeatedly embedded into the images and graphics of printed consumer packaged goods, or in some cases, directly into the packaging material itself. This unique approach makes the entire package scannable -- not just the traditional UPC symbol. The Digimarc Barcode's ease of scanning makes it easier for consumers with smartphones to reliably identify products, giving retailers and brands opportunities to enhance convenience and engagement for mobile-enabled shoppers.

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