Actually Melinda I think it is time to recognize that the company name itself is not as consumer friendly as it might be and it should be changed. As such it may be possible for you to arrive at the desired goal of finding a name that has only positive connotations while remaining descriptive.
So lets look at what we have here shall we people?
Melinda needs a name that is not scientific. A name that the average consumer is going to associate with long lasting farm fresh produce, poultry or beef products. We are not going to use any names associated with ozone or lightning as they have already been vetoed for good reason.
Before I go any further Melinda I would like to protest the $50 as opposed to the trip to Hawaii. After all my tan is beginning to fade here in Idaho. I hope you realize that unless you are in Hawaii it is very difficult to get leid for $50. Oh well, I would gladly give up the cash award anyway.
So back to the name. Hmmmm....
Lets keep the O3 in the name somehow so that wherever we want it to appear it will be noted. That has to be done because the majority of Cyclopss's scientific enterprises ride on the success of ozone as a decontaminant, disinfectant and even sterilant. But we can't use any of those words in a name because they make a person realize that there was something contaminated in the first place.
The whole thing is when you are looking at a consumer friendly marketing campaign every word has got to be positive and easily recognized as such. So what kinds of words are in?
Simple words like clean, fresh, pure, sweet, safe, sparkling etc...
But what we need is a way to market not just a single product but a whole product line. Even more so it may be possible to market the entire company and all it's product lines.
How about changing the company name to something like Micro(3)Clean Systems. The name change will easily conjure up images of a totally clean germ free product at a microscopic level. Microbe free so to speak but also free of pesticides and other contaminants that are present on produce, poultry and other meats. Micro(3)Pure and or other names like that might work just as well.
The nice thing about such a name is that it will be positively associated with everything from the laundry systems to an eventual design for say a smeiconductor cleanroom.
As for the food products as with any associated marketing campaigns consumer awareness will be heightened by adding catch phrases like the Nature's pure or Natures way. Lets say the grocery market shopper picks up a whole chicken that is stamped with a lable reading,
"Microcleaned, Nature's Way!"
Anyway I think everyone will get the idea here which is that we need a name that is totally positive, not too scientific, easily recognized and will therefore be well received.
Regards, Jeff |
