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Technology Stocks : America On-Line: will it survive ...?

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To: Tim Kenney who wrote (6386)12/13/1997 12:57:00 PM
From: Steve Robinett  Read Replies (2) of 13594
 
Tim, Anything people already buy mail order--CDs, books, even generic medicine or business forms--are good candidates to sell on the web. Things you want to try on, say, shoes, are maybe not so good. CDs and books are especially good because you can sample them online. My comments on the article EX posted were aimed at trying to answer the question when ad revenue peaks. At some point, AOL runs out of favorable spots for ads. For example, someone on this thread commented that when AOL began putting ads in chat rooms they found the click-through rate to be low compared to say ads on the log-on page. Obviously, if that's true, chatroom ads are worth less than those at the log-on page. When they use up the good sites, if they haven't already, the ad revenue slows.
Best
-Steve
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