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Technology Stocks : Apple Inc.
AAPL 278.79-0.7%3:59 PM EST
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To: Ryan Bartholomew who wrote (170641)6/9/2014 9:50:28 AM
From: Zen Dollar Round  Read Replies (2) of 213173
 
While this article is published by a stock newsletter called The RightLine Report (it used to be called the RightLine Split Report), it cites several studies indicating stock splits are a positive catalyst for share price appreciation:

rightline.net

"Most traders view stock splits as high potential trading opportunities. They consider splits a positive progression in value and goodwill for companies and their investors. Corporate executives use stock splits as marketing and investor relation tools. They know that stock splits make shareholders feel better and engender a sense of greater wealth.

Critics would argue that a stock split is a non-event. They're convinced that a split is simply an accounting function with no relationship to stock performance. In fact, they think investors are "foolish" to believe there is any money to made from something as unimportant as a stock split. So who's right?"

(more at link above)
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