Personally I've rarely been impressed. Particularly back in the days when Macs were suffering from price comparisons, their floating point power was much better than PCs and they never ever touted that fact. I don't disagree nor agree with you regarding Apple's marketing during that era, as I wasn't involved and don't have an opinion either way. I should have been more explicit: My opinion of Apple's marketing brilliance is limited to the iPhone era. Maybe I'd feel the same about the years preceding if I examined it more, but I'm indifferent for now, and that's fine, as it's really not that relevant going forward.
I'm more from the camp that people buy Apple products because they see them as cost effective when it comes to value vs time. "See them" as cost effective, yes. "Are" cost effective - we couldn't disagree more. But seeing has been most relevant, as their marketing has convinced the user base to be generally happy with what they have, perceive it as higher quality and value, and not interested in pursuing value elsewhere. At least not in the form of test-driving alternatives, especially over the last year (which is something I thought would break down by now, and I've been wrong). |
