Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Bill Harmond who wrote (4380)	12/13/1997 7:41:00 PM
From: Bill Wexler	of 27307

<< Content doesn't matter. Exposure matters.>> I can guarantee you that a billboard company doesn't trade at 60x revenues. As far as exposure is concerned, Yahoo's true exposure is still relatively tiny. I would rather buy 30 seconds on Baywatch with a worldwide audience of 1 billion viewers than a banner ad on a web page that has no assurance of being seen by anybody.

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