Apple 3.0 Message Board - Msg: 29616955

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Technology Stocks : Apple 3.0

AAPL 270.37

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Oct 31 9:30 AM EDT

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To: spitsong who wrote (1)	7/9/2014 1:24:39 AM
From: spitsong	Read Replies (2) of 157

What is iBeacon? There's a battle brewing in the world of location-based beacons. Fueled by Apple's iBeacon specification, devices for location-based marketing initiatives are popping up in an array of company product portfolios — but among the claims of ingenuity, how do all the beacon players really stack up? First a little beacon background. Those small pieces of hardware function like an indoor GPS system, exchanging data with apps on a phone to find a user's location. Once a consumer has an app enabled, the business can use it to trigger various types of campaigns for approaching consumers. The most common trigger used in beacons is a service called Bluetooth Low Energy, or BLE. Apple first introduced iBeacon at last year's WWDC with the rollout of iOS 7. Since then the vendor market for BLE-enabled beacons has become increasingly crowded as indoor location becomes more ubiquitous. ZDNet \| Apple iBeacon challengers multiply: A look at five rivals (June 24, 2014) Summary: Fueled by Apple's iBeacon specification, devices for location-based marketing initiatives are popping up in an array of company product portfolios. Here's a look at a few interesting players.

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