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Technology Stocks : Apple 3.0
AAPL 270.52+0.5%11:50 AM EST

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From: spitsong7/16/2014 12:14:10 PM
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Analysis: Motorola CEO Ed Zander resignsApple competitors still smarting from iPhone blow

"Seven years after Steve Jobs unveiled the first Apple iPhone, top tech leaders are willing to discuss openly just how gravely they misjudged the device that ignited the mobile computing era.

Back in January 2007, when Jobs first showed the new device, he pitched it as a combination phone, music player and Internet communicator. But competitors including Microsoft's then-CEO Steve Ballmer and Motorola's former CEO Ed Zander could barely contain their disdain. "There's no chance that the iPhone is going to get any significant market share," Ballmer said of the lineup that has since sold more than 500 million devices.

This week, top executives from Ericsson, Intel and Cisco Systems admitted that their companies had failed to appreciate the iPhone's potential."
Yahoo! Finance: Apple competitors still smarting from iPhone blow

One fabulous example: Ballmer Laughs at iPhone

To be fair, not a lot of people really understood the sea change the iPhone represented in 2007. Examples:

CIO | Why Apple i-Anything Is a Non-Issue for CIOs and Corporate America (1/11/2007)

Analysis: Motorola CEO Ed Zander resigns
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