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Non-Tech : Mastercard

MA 551.51

-0.3%

Nov 7 9:30 AM EST

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From: JakeStraw	7/16/2014 3:57:45 PM
	of 153

MasterPass Now Live in 10 Countries with Launches in Poland and South Africa finance.yahoo.com The vision for MasterPass is to provide consumers shortcuts to the things that matter most to them. In doing so, MasterCard has also helped more than 40,000 merchants – including NewEgg, Rakuten/Buy.com and FTD – deliver a better shopping experience. Retailers know merchandising, marketing and loyalty efforts only pay off when shoppers convert to buyers. Building online revenues means attracting the right consumers and reducing checkout friction. MasterPass has proven that it provides the security, speed and ease to help consumers complete their transactions. Next month, MasterCard will enable in-app payments. This will help retailers embed MasterPass even deeper into their newest mobile shopping experiences via powerful new APIs from MasterCard. Starbucks Australia and Shaw Theatres Singapore are great examples and among the first to power their in-app purchasing capabilities with MasterPass. This and other planned updates to MasterPass are built on a core principle to enable wallet holders to create their digital payment footprint with their trusted financial institution. MasterPass has always enabled financial institutions to put their brands front and center, supported by MasterPass as a far reaching acceptance mark. Whether delivered as a turnkey, financial institution-branded solution or as a customized solution powered by flexible APIs, MasterPass enables issuers to deliver more value to their mobile banking consumer base.

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