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Technology Stocks : Apple Inc.
AAPL 259.95-0.4%Jan 14 3:59 PM EST
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To: Ryan Bartholomew who wrote (171870)7/19/2014 8:09:34 AM
From: pyslent1 Recommendation

Recommended By
HerbVic

   of 213182
 
Apple pioneered the $200 price point for a smartphone. I think they want to have an offering there. it's just simpler not to have to deal with a price hike backlash. Like MGV says, they have a lot of margin on the iPhone to play with anyway.

But, it's essentially a price hike if they move the 5C to free subsidized ($450), then sell the 4.7" 6 at $200 subsidized ($650) and the 5.5" 6 at $300 subsidized ($750). Maybe abandon the $100 subsidized price point altogether.
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