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Non-Tech : TRLA-Trulia Real Estate Site

TRLA 4.160

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Sep 28 5:00 PM EST

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From: Savant	7/28/2014 11:57:21 AM
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Meanwhile, Zillow (ZILLOW.XX)has agreed to buy rival Trulia Inc. (TRLA) in a stock-for-stock deal that would bring together two of the biggest names in the fast-growing market for online real-estate information. The deal is expected to close in 2015. Zillow said it will continue to use the Trulia brand. Trulia Chief Executive Pete Flint will retain his title and report to Zillow CEO Spencer Rascoff. Additionally, Flint, and a second member of Trulia's board of directors will join Zillow's board. While both companies are known mostly as resources of real-estate information for consumers, Zillow said in a statement that they "are primarily media companies, generating the majority of revenue through advertising sales to real estate professionals." In June, Zillow reported 83 million unique visitors across its mobile and Web platforms, while Trulia reported 54 million unique visitors during the month. Trulia shares rose more than 9%, to $61.45, while Zillow was off by 6% at $149.03 a share. ======= Now up 11.7% If you can't beat 'em, buy 'em

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