Criteo unlocks global revenue potential for digital marketers in more than 130 markets
finance.yahoo.com
Advertisers now able to drive performance advertising campaigns in new territories with Criteo's expanded operations
Criteo's performance advertising solution is now able to deliver and rapidly scale multi-region campaigns for advertisers, significantly reduce time to market and help its customers capitalise on the billion dollar revenue potential in new territories.
Through its enhanced prediction and recommendation technology, The Criteo Engine, Criteo is able to seamlessly deliver performance-based advertising campaigns in multiple regions simultaneously and cater to last minute requests by advertisers to 'switch-on' a new market, which together put Criteo in a position to open the door to new business opportunities with major international advertisers.
"Over 2 billion people have access to the internet worldwide. Harnessing the vast revenue potential is where the real return on investment for our clients lies," said Eric Eichmann, COO at Criteo. "It doesn't matter if you're looking to roll out five countries or fifty. Our technology can handle that kind of scale, without compromising on performance, and still delivering the analytics and measurement our clients trust."
Advertisers can activate new markets quickly and as required. Many of the new countries now available are the markets of tomorrow in regions such as the Middle East, Africa, South America and South East Asia, all of which represent significant growth opportunities for advertisers. |
