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Non-Tech : Vans Inc. BIG HUMONGOUS Earnings jump.

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To: Feraldo who wrote (245)12/15/1997 2:06:00 AM
From: Ted Levy  Read Replies (1) of 403
 
Great VANS news everyone: Sunday Los Angeles Times "Your Money/Market Beat" article by Tom Petruno about the fallout of the Asian crisis has three paragraphs about Vans as follows:

...While Asia's economic crunch has woeful implications for some U.S. companies, others are looking at a potential windfall.

For example, Gary Schoenfeld, chief executive of Vans Inc., the Santa Fe Springs-based maker of casual shoes for the young and hip, can scarcely believe his good fortune. While many other U.S. shoe companies moved production out of South Korea in recent years, 80% of the shoes Vans sells are still produced in that nation.

With the South Korean currency's plunge this year versus the dollar, the same Korean product that cost the equivalent of $1 four months ago would now cost about 50 cents, all other things being equal.

"Right now, I sure like sourcing our shoes from Korea," says Schoenfeld, in a bit of an understatement. With the cost savings Vans will realize in purchasing shoes from South Korea, it can either reduce its retail prices, raise its profit margins or both.

[Article continues]

Go Vans! Ted
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