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PR Newswire, Monday, December 15, 1997 at 09:18
Technology Alliance Enables New Game Titles
To Scream with Premier Sound Technology
SCOTTS VALLEY, Calif. and SARATOGA, Calif., Dec. 15 /PRNewswire/ -- E-mu
Systems, Inc., a wholly owned subsidiary of Creative Technology Ltd.
(NASDAQ:CREAF), and Newfire, Inc. today announced that they are collaborating
to provide game developers with the most advanced digital sound and graphics
for next-generation entertainment. As part of the alliance, the two companies
plan to optimize Newfire's Catalyst(TM) and Torch(TM) game tools for Creative
Labs' AWE64 Gold audio card, E-mu's current SoundFont(R) technology, as well
as for future pro-quality audio solutions from E-mu Systems. The alliance
will enable game developers of all sizes to incorporate professional-quality
audio content into new titles and entertainment content, without the need for
extensive audio programming.
"Professional-quality audio is just as essential to heart-pounding game
experiences as 3D graphics and photorealistic effects," said Randall Thier,
president and CEO of Newfire. "Newfire is broadening its support of the
world's finest 3D and interactive media technologies by working with E-mu
Systems as our premier partner for digital audio technology."
"This alliance clearly shows that Newfire understands the needs and
challenges of entertainment content creators," said Don Scott, president of
E-mu Systems, Inc. "By reaching game developers and consumers with Creative
Labs' and E-mu Systems' high-quality audio solutions, we continue to raise the
bar for the quality of sound in desktop entertainment."
About E-mu Systems, Inc.
Founded in 1972, E-mu Systems, Inc., is the leading developer of
innovative digital audio products based on digital sampling technology for the
music and multimedia markets. E-mu audio products are used by professional
musicians, sound designers, and audio engineers worldwide. The company, which
is based in Scotts Valley, California, is a wholly owned subsidiary of
Creative Technology, Ltd., emu.com.
About Newfire Inc.
Newfire software solutions enable game developers to quickly and
affordably create high-performance 3D games for playback within standard Web
browsers and on CD-ROM. Newfire products are based on Internet standards,
including Direct3D, OpenGL(R), Java(TM) and VRML 2.0. Newfire's Torch(TM) and
Catalyst(TM) software is distributed directly and through some of the world's
leading 3D graphics companies, including Diamond Multimedia, Matrox Graphics
and 3Dfx Interactive. The company also has development agreements with
3D technology leaders including 3D Labs Inc. Newfire is privately held and
has headquarters in Saratoga, Calif. Visit Newfire at newfire.com.
SOURCE E-mu Systems, Inc.
-0- 12/15/97
/CONTACT: Heidi Paolone of Catapult Partners, 650-524-1720, or
heidi@catapultinc.com, for Newfire; or Sandi Morgenthaler of E-mu Systems,
408-439-0316 or sandim@emu.com/
/Web site: emu.com newfire.com |
