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SI - Site Forums : Silicon Investor - New feature discussion
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From: Sweet Ol9/3/2014 6:02:24 PM
31 Recommendations

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I think I may have figured out the fundamental problem withe the new SI. You have made it look fancier and more attractive for the younger crowd. But the net result is that it just takes up a lot of real estate that doesn't contain useful information for stock investors. Us old guys who go back to the original SI don't like it, not because we resist change (which we do to some extent) but because it has no added functionality and is less useful to us. Off the top of my head I can't think of a single change that is better or that I care about. There are probably some, but they don't come to mind.

Now here is my suggestion. Why don't you have a fancy welcoming page with lots of color and dancing icons and all the stuff that the youngsters are supposed to like. Then with one click take us to the subject marks page and from there on down make it compact and easy to use for the frequent user.

Look at Google for an example of what I mean. They are the most successful web site in the universe, learn from them.

Somebody recently posted that he suspects that the average age of stock investors and therefore SI users is way higher than you think. We are busy trying to make money and we want things to be simple, fast, accurate and useful. For the most part this is business for us. For the most part, we are not tooling around on the site for fun and to kill time.

Just my $0.02 you can take or leave it.

Blessings,

SOJ

P.S. In a prior life I started and ran a successful software products company. I understand the importance of knowing ones market niche. I was successful by giving the customers what the wanted, not what my programmers wanted to give them.
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